samedi, septembre 16, 2006

The Notion of "SOA 2.0" is Just Plain Silly

Here we go again. While the paint is still wet on this new Web 2.0 stuff, many SOA vendors and large analysts firms are calling their market SOA 2.0. It's one of the silliest things I've heard in a long while, and both the analysts and vendors who use this term should be ashamed of themselves.

I get Web 2.0 because the Web is well over 10-years-old and we've been successful in using this pervasive technology and now we're moving to newer and more exciting stuff such as AJAX and RSS thus the new version number. However, we've yet to get large-scale traction with SOA so SOA 2.0 is illogical since SOA 1.0 never existed if we're realistic.

Moreover, SOA is an architectural concept, not a software product, and to put a version number on something like that shows you don't understand the notion in the first place. SOA is a journey, not a project or product, and to try to make it such is to demean the core concept and the value it can bring. My larger concern, however, is that hype like SOA 2.0 could cause many of those moving towards SOA to become disenchanted and ignore the architectural issues, and hurt their business.

I suspect the marketing guys are at it again and that that's where this thing came from. Once again the people who buy the technology have to get involved and push back against this kind of foolishness or else you'll see it again and again. As such, I urge you to tell your vendors that SOA 2.0 is silly, and if they use the term they'll lose creditability. If enough hear that, the term will die, and other new marketing words like "SOA 3.0," "SOA Next Generation," and "SOA-nator" won't show up either.

SOA (No Version Number)

A SOA is a strategic framework of technology that allows all interesting systems, inside and outside an organization, to expose and access well-defined services and the information bound to those service that may be further abstracted to orchestration layers and composite applications for solution development. This is not a product, not a piece of software; this is an architectural concept. Am I clear?

The primary benefits of a SOA include:

- Reusing services/behaviors or the ability to leverage application behavior from application to application without a significant amount of re-coding or integration. In other words, using the same application functionality (behavior) over and over again, without having to port the code, leveraging remote application behavior as if it existed locally.
- Agility, or the ability to change business processes on top of existing services and information flows, quickly, and as needed to support a changing business.
- Monitoring, or the ability to monitor points of information and points of service in real-time, to determine the well being of an enterprise or trading community. Moreover, the ability to change processes to adjust processes for the benefit of the organization in real-time.
- Extend reach, or the ability to expose certain enterprises processes to other external entities for the purpose of inter-enterprise collaboration or shared processes. This is, in essence, next-generation supply chain integration.

The notion of a SOA isn't new at all. Attempts to share common processes, information, and services have a long history, one that began more than 10 years ago with multi-tier client/server - a set of shared services on a common server that provided the enterprise with an infrastructure for reuse and now provides for integration - and the distributed object movement. "Reusability" is a valuable objective. In the case of a SOA it's reuse of service and information bound to those services. A common set of services among enterprise applications invites reusability and, as a result, significantly reduces the need for redundant application services.
What is unique about a SOA is that it's as much a strategy as a set of technologies, and it's really more of a journey than a destination. Moreover, it's a notion that depends on specific technologies or standards such as Web Services, but really requires many different kinds of technologies and standards for a complete SOA.

SOA as a Discipline

What's clear about SOA is that while we are now beginning to see tactical successes, the large-scale benefits of leveraging this concept have yet to be understood by most organizations. Truth be told, it's going to take time before we can brag about the benefits of SOA, and perhaps the hype will have died down by then, thus some of the confusion that's around today. This confusion includes the number of WS-* standards that are around, many of which are redundant and conflicting. But that's another column or blog.

While SOA 2.0 is a silly notion, we look to evolving our thinking to a place where SOA is more "the architecture," not "an architecture." And there's a difference. What's more, we have to understand that systemic changes such as using SOA is going to take most organizations many years to implement. Unfortunately there are no shortcuts like changing version numbers.

About David Linthicum
David S. Linthicum is the president and CEO of BRIDGEWERX, and the author of several books on application integration and service-oriented architecture, and the host of the SOA Expert Podcast. You can reach Dave at David@bridgewerx.com.


Sources
http://webservices.sys-con.com/read/250501.htm

mardi, septembre 12, 2006

Web 2.0 Players in the Video Market

Let's review some of the Web 2.0 players in the online video market. In this review we will look at applications that are Internet-based. Some of the new entrants in the video editing arena provide downloadable tools. We are not looking at those tools in this review.





Strength: Online Editing.

Eyespot is a very interesting Web 2.0 solution. This Rich Internet Application enables you to upload and edit your videos. Most other sites expect you to perform the editing on your PC, Apple Mac or Linux machine and then upload the result. EyeSpot provides online tools to mix video and music to create a finished video. EyeSpot allows you to upload and mix video, music and photos. Here is a quick video of images I uploaded, compiled and mixed in a few minutes. EyeSpot has a lot of potential since their online tools can be integrated as a front-end to a number of other services such as blip.tv and veoh. Indeed, you can setup publishing to blogger, LiveJournal, veoh and Blip.tv in your EyeSpot profile.






Strength: Sharing

Blip.tv is a video sharing site. has already made headlines by winning a deal to provide video services to support media companies including CNN. As Marshall Kirkpatrick pointed out in TechCrunch's August 15th Blog EyeSpot has partnered with Blip.tv. The two startups offer services that are highly complimentary.





Strength: Sharing

Veoh is a video sharing site. While it is possible to view video online the real power of Veoh comes from the downloaded client for PCs and Macs. The client creates a peer-to-peer network for sharing video and allows subscribers to view high quality, full screen video. The benefit of this approach is the distribution of video becomes highly scalable. Veoh is definitely attracting interest and investment. They recently raised $12.5 million in a B venture round from investors including former Disney CEO Michael Eisner and Time Warner.





Strength: Sharing

VideoJug appears to be a video sharing site with a mission. To explain life on film. VideoJug is seeding their site with educational videos but is encouraging the Internet community to contribute instructional video. It will be interesting to see if they can differentiate themselves from the likes of YouTube and build up a critical mass of educational content.







Strength: Sharing

Flurl is a video sharing and search site. It allows media to be uploaded anonymously in a variety of formats. There is a 20MB cap on uploads that limits the size of video content. The service is advertising supported. The terms of service prevent linking to media files directly. Links are made to links that serve the content. This enables Flurl to serve advertising to viewers.





Strength: Sharing

YouTube is now one of the top ten destination sites on the Internet serving over 100 million videos each day. It has achieved this position by making it exceedingly easy to upload and share video. YouTube hosts videos converting them from multiple sources to flash movies. Video is limited to 10 minutes in length or 100MB in size.




Strength: Search

Yahoo Video is evolving as a competitor to YouTube. Yahoo members are able to upload video to Yahoo Video. Yahoo provides video search to find video content on the Internet. Video uploads are limited to 100MB and multiple formats are supported. Yahoo supports tagging, rating and sharing of videos.





Strength: Search

Google has a video search site. Google recently added the ability to upload and share video on their beta site. Uploads are limited to 100MB and the popular video file formats are supported. Google provides a desktop uploader for Windows, Mac and Linux platforms that allows files larger than 100Mb to be uploaded. During the beta phase Google offered the option to charge for video downloading. This feature is currently suspended but expect it to return. It will be another example of Google leveraging it's core capabilities and extending in to new areas. In this instance use your Google Account to manage upload of videos. Use Google analytics to check on the popularity of your video and charge for premium content using Google Checkout.




Stength: Review

MovieTally is somewhat of an anomaly but is worth mentioning as a new site in very early beta. MovieTally does not host video, nor does it search the Internet for content. MovieTally is a community-based movie collection. It uses tagging and wiki type concepts to compile movie information. I believe the site could benefit from leveraging Amazon, for example finding movies from their database if the information does not exist in MovieTally. I can see real e-commerce potential with link ups with services such as Fandango, to purchase Movie tickets, and Amazon, to buy movies.

The site is worth a visit. Register (its a quick process) and enter a couple of your favorite movies. MovieTally demonstrates many of the traits of a Web 2.0 application where network effects make the site more valuable as more people use it. I have reservations that people will really take the time to enter in Movie information, such as actor, director and plot summaries when Amazon is just a click away - but at the outset very few people expected Wikipedia to grow in to the extensive resource that it has become. I think this issue can be addressed by pulling information from Amazon using their web services toolkit.

The developer, Hayden Metsky, has certainly paid attention to building a participative architecture with cross linkages embedded throughout the site. I intend to keep an eye on the evolution of this site in the coming months. There is an opportunity for MovieTally because people are looking for a movie recommendations and ratings site that they can trust - one that reflects their perspectives and those of their friends.

What are your favorite online video resources on the Web? Let us know and join the conversation by leaving your comments below.

Sources
http://web2.wsj2.com/media_20_and_the_world_of_
online_video__never_mind_the_quali.htm