samedi, octobre 07, 2006

$100 laptop may be at security forefront

CAMBRIDGE, Mass. - The $100 laptops planned for children around the world might turn out to be as revolutionary for their security measures as for their low-cost economics.
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The One Laptop Per Child project, a nonprofit begun at the Massachusetts Institute of Technology, aims to improve education by giving children bright-colored, hand-cranked, wireless-enabled portable computers. Governments are to buy the laptops — beginning in 2007 with up to 7 million machines in Thailand, Nigeria, Brazil and Argentina — and hand them to kids for them to own.

The machines have garnered the most attention — and some skepticism — for the design elements helping to keep their price low. Among other things, the computers will employ the free
Linux operating system, flash memory instead of a hard drive and a microprocessor that is slow by today's standards but requires minimal power.

But programmers also have been taking advantage of the start-from-scratch nature of the project to design security protocols that they hope will greatly surpass those found in mass-market computers today.

The designers are still testing their approach with outside security experts — which is widely considered wiser than keeping such matters secret. But already they believe the security setup could make it unnecessary for the laptops to have anti-virus software.

Standard computer design generally lets most any program access any file stored anywhere on the machine. That is one reason why flaws in programs can be exploited by outsiders to steal or erase private information.

By contrast, the $100 laptops will force any application to run in "a walled garden" and limit the files it can access, said Ivan Krstic, a software architect at One Laptop Per Child focused on security.

Even if the security were to fail, Krstic believes a specialized encryption technology will prevent the BIOS — the software that runs a computer when it is initially turned on — from being overwritten. That means the PC could not be rendered unable to boot up.

"It's essentially unbelievably difficult to do anything to the machine that would cause permanent hardware failure," Krstic said.

Extensive security measures are necessary because so many of the machines are expected to be built, making them a large target for mischief.

One particularly thorny potential problem is that the laptops can communicate with one another in a "mesh" network, sharing data and programming code. A computing Web site reported this week that Krstic had described that setup to the ToorCon security conference as "very scary."

But he contended to The Associated Press that the comment was taken out of context.

"We have code-sharing in the machines, which is really scary if we were not paying attention to it," he said. "But we think we have solutions to all of these problems."

One of the principal organizers of ToorCon, George Spillman, said Krstic's presentation was "very well received" because the $100-laptop designers have thought a great deal about security but "they're not arrogant enough to believe they have everything locked down."

Spillman believes at least some of the measures Krstic described are likely to be successful, though he cautioned: "There's always going to be some kind of a hole somewhere."

Walter Bender, a co-founder of MIT's Media Lab who is overseeing software and content on the $100 laptops, said children should be able to tinker with the laptops and learn how they work. To that end, these security measures can be turned off by the PCs' owners.

To protect against that leading to disaster, the laptops will automatically back up their data up on a server whenever the machines get in wireless range of the children's school. If a child loses data, the files can be restored by bringing the laptop within wireless range of the server.

On the Net:
http://laptop.org

Sources
http://news.yahoo.com/s/ap/20061006/ap_on_hi_te/hundred_
dollar_laptop;_ylt=AmBhG4VQjaFf1D1jKqOFSIi73MMF;_ylu=X3
oDMTA4ZnRnZjhkBHNlYwMxNjk1

Google in talks to buy Web video site YouTube: WSJ

SAN FRANCISCO (Reuters) - Web search leader Google Inc. is in talks to buy YouTube Inc., the world's leading Web site for video entertainment, for close to $1.6 billion, the Wall Street Journal reported on Friday, citing a person familiar with the matter.
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According to the newspaper, the talks are at a sensitive stage and could break off. YouTube declined comment on the report. Google representatives could not immediately be reached.

YouTube was founded in February 2005 as one of dozens of Internet video start-ups. It has exploded in popularity since last November by letting users share short video clips -- both home videos and programming copied off television.

Rumors of a Google-YouTube deal appeared Thursday on the TechCrunch blog of Web start-up powerbroker Michael Arrington, who said such talk was circulating among Silicon Valley venture capitalists after months of speculation that YouTube was an acquisition target.

"YouTube is the hottest property on the Web, one that could be worth much more than $1.6 billion if monetized properly," said RBC analyst Jordan Rohan, adding he had no information on whether YouTube would be acquired. His calculation is based on combining YouTube's audience and Google's advertising prowess.

For Google, the acquisition of YouTube would thrust the Web search leader quickly into the emerging market for video advertising, where it has only a tiny foothold compared with Yahoo Inc. (Nasdaq:YHOO - news) and various Web start-ups, Rohan said.

"Essentially Google can give less than 2 percent of its market cap and keep this platform out of the hands of everyone from Yahoo to Microsoft to Viacom," said Rohan.

"There is something to be said for that old playground game of 'keep-away,"' he said. "Defense here matters."

YouTube has asked for about $1.5 billion during talks with potential suitors in recent weeks, sources familiar with the matter told Reuters.

Google shares rose $8.69, or 2.1 percent, to close at $420.50 on the Nasdaq on Friday.

HOT PROPERTY

MTV owner Viacom, still hurting after News Corp. elbowed it aside last year to acquire top social networking site MySpace.com, recently dodged questions on whether it had courted YouTube -- another of the most popular Web destinations for young people.

"It's a very good company," Viacom Chairman Sumner Redstone said in a TV interview with Charlie Rose on Wednesday.

YouTube reports serving about 100 million videos daily and has drawn scrutiny from major media companies for copyrighted material appearing on its pages without their consent.

YouTube commands a 47 percent share of the online video search market as of September 30, compared with 22 percent for the MySpace video site and 11 percent for Google Video, according to Internet measurement firm HitWise Inc.

The site serves about 32 million visitors monthly and has about $11.5 million in venture capital financing from Sequoia Capital. A Sequoia spokesman was not available to comment.

Google has previously preempted rivals from striking deals that could threaten its dominance in key Web segments.

In December, Google agreed to pay $1 billion for a 5 percent stake in Time Warner Inc.'s AOL unit in a deal that expanded their advertising partnership.

Mark Cuban, an Internet investor and the outspoken owner of the Dallas Mavericks basketball team, told the Online News Association in Washington, D.C., that Google would be "crazy" to do a deal because of the legal challenges YouTube faces.

To control rampant copyright infringement on YouTube, Google would be forced to monitor what videos users upload to the site. "Once you have to start monitoring, the whole business changes," Cuban said of the risk to Google.

Cuban sold his pioneering Web radio company Broadcast.com for $5.7 billion to Yahoo at the dot-com era's height in 1999.

(Additional reporting by Kenneth Li, Yinka Adegoke and Michele Gershberg in New York and Emily Church in Washington D.C.)

Sources
http://news.yahoo.com/s/nm/20061006/wr_nm/
media_google_youtub_dc

mercredi, octobre 04, 2006

Search Engines and Duplicate Content

Plagiarism, which is nothing but copied content, produces duplicate content between two websites. It is well known that search engines are adverse to duplicate or identical content and that page rankings can suffer because of plagiarism. Google has guidelines against plagiarism and warns website owners against creating multiple pages, subdomains, or domains with substantially duplicate content, as stated in its Webmaster Guidelines. Having even a substantially duplicate content, much more a totally duplicate website, will penalize a websites' page rank.

In addition to having the page rank penalized, the website containing plagiarized work or duplicate content can even be affected so much so that it won't even make it to the search results listing. This happens because web crawlers, in an effort to be more efficient, do not crawl duplicate and near-duplicate sites that they have determined in their previous crawl. Because of this, duplicate sites do not even get indexed by the web crawlers, and so are not listed in the results page. In Google, mirrored sites are delegated to the link at the bottom of the results page which says "Similar Results have been omitted..."

Higher Ranking for Plagiarists' Websites

The problem, however, lies when search engines instead of penalizing plagiarists end up penalizing the website that actually wrote the original content. Website owners of original content oftentimes find that websites who have copied their content are given a better page rank by search engines.

Why Plagiarists Get a Higher Page Rank

This problem of being ranked lower than plagiarists' site happens mainly since Google and other search engines algorithms are unable to distinguish between the original and the duplicate or copied content in their index. Although it is true that search engines in general are adverse to identical content, since there is currently no way for the search engines to know which content is original, website owners of the original content oftentimes find that their site actually gets a lower ranking than a plagiarists' site. Hence website owners of original content are the one that sometimes get penalized for plagiarism.

Also, plagiarists, who are driven by profit use other SEO techniques that drive their page rank much higher. Hence, website owners with original content but without very good optimization techniques often find themselves ranked lower than content "borrowers". This is of course a serious issue for website owners, especially business websites whose revenue gets affected by the lower page rank.

One way that search engines address the issue of duplicate content is by assigning priority for the content of the website that was indexed first. By rule of seniority, the first site that posts the content should be the site that contains the original content. This works most of the time but breaks down when plagiarists copy the content quite fast so that crawlers sometimes do index the copied site before the original one. When this happens the site with the copied content gets priority over that of the original content. To avoid this, some website owners use the Sitemaps system to submit their articles or other fresh content to Google. This ensures that the submitted content will be known to Google as the original and not the copy.

Fighting Plagiarism and its Effect on Your Page Rank

Plagiarism has been an issue long before the World Wide Web was created. The creation of the Internet has made it easier and more lucrative for plagiarists to copy content and pass it off as their own without any regard to copyright laws. As mentioned earlier it is a serious threat to business owners and at the very least is a source of irritation to bloggers whose posts or articles oftentimes get ripped off. Because of this, while most companies do their best to fight plagiarists many individuals find themselves losing heart. The fight against plagiarism seems to be a losing battle, especially to those who have no idea in countering plagiarism.

The first thing website owners can do is to find out in the first place if their site has been plagiarized. A good way to do this is by using Copyscape. Copyscape lets website owners enter their web pages' URL and then proceeds to scan other websites and notify the user for very close matches in content. Using the standard Google search also works. Simply copy a short paragraph from your webpage and paste it in Google's search box to come up with all the other websites that contain the same or similar information.

In case your content has been copied the next best step to take is to make a copy of the copied page(s) and then send an email to the website requesting them to remove the copied material or at least for a back link and proper crediting of the work, depending on your objective. In case the website owner or administrator doesn't reply at all or in a favorable manner, the next step to take is to contact the web hosting company they are using. Inform them that the site that they are currently hosting is infringing copyright and that they have a responsibility legally to regulate such sites. This could lead them to pressure the site to remove the copied content. However, this tack doesn't always work. When this happens it is time to take a more legal action and contact your lawyer. According to an advice given by Roy Sumatra, in case your web page rank is affected by the copied website do contact the search engines wherein your page rank is affected. Google is aggressive and serious in dealing with infringement issues and has guidelines for dealing with infringement of the Digital Millennium Copyright Act.

For those who want to prevent the hassle of being penalized as the copier of your own original content, as mentioned earlier, it is best to submit your content to through the Sitemaps system. By using the system, the content is submitted directly to Google and indexed by them automatically so that the content will be known as the original one and be given priority in case of plagiarism.

Sources
http://www.goarticles.com/cgi-bin/showa.cgi?C=282728